Bethard Review

Bethard offers a bonus of up to £50 for new UK customers (T&C’s apply). We will look at this welcome offer in greater detail below, but first let’s look more closely into this new face on the UK sportsbook market. Like many new bookies which have come on the scene in the last few years, Bethard are Scandinavian-owned and based in Malta. The website opened back in 2015 offering a sportsbook and casino, focused on the Scandinavian markets. At the end of 2017, Bethard gained a licence from the UKGC to operate in Britain, where they quickly gained a reputation amongst savvy punters for their excellent odds on football. But Bethard really showed they mean business in May 2018, when the signed Sweden and ex-Manchester United superstar Zlatan Ibrahimovic as brand ambassador. Many bookmakers had been courting Zlatan for years, so for him to pick Bethard was a major coup. Why did he choose this bookmaker over all the others? Well, it seems that the Bethard founders came from the same city as Zlatan – Malmo in Sweden – and this is what led to him signing on the dotted line. Now, Zlatan is the face of Bethard, and his steely image beams down on you from the homepage and many other sub-pages of the Bethard website, cheering you on at all times. The website itself has an exciting black-and-yellow colour scheme and is easy to navigate on both desktop and mobile. Live Betting has its own dedicated section, as does virtual sports, and the quick links at the top of each menu mean you won’t have to scroll too far to bet on any event. In terms of odds, we consistently found that Bethard beat the big-name bookies, especially in Premier League football, so we recommend having an account with this bookmaker and double-check with them whenever you want to find the best available odds. Overall, we recommend Bethard to any UK football fan looking for the best odds. Click the Play Now button below to access all the great features at this bookmaker and enjoy the bonus of up to £50!
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Bethard are excellent when it comes to popular international sports like football, tennis, motor racing and golf. Football in particular is the focus, and fans of the Premier League will find it easy to bet on each game, in both live and pre-event mode. The football odds at Bethard are very competitive too, especially for the top weekend games in the Premier League. As well as covering popular sports, Bethard also have a very good range of niche sports. Here you can enjoy betting on events such as speedway, darts, volleyball and futsal. Where Bethard is less strong, however, is in other traditional UK sports. In fact, Bethard do not offer betting on horse racing or greyhounds. We expect them to roll-out these sports soon enough but at the time of this review, these are unfortunately not an option for UK customers. On the other hand, fans of eSports will love this bookmaker. As well as the modern classics such as League of Legends, DOTA 2 and CS:GO, at Bethard we found we could also bet on more niche games like Rainbow Six and King of Glory. Again, the odds here seemed to be a lot better than on the other bookies. Are Bethard aiming for a younger demographic than the rest of the industry? It seems so. Live betting is featured prominently at Bethard, and here you can also take advantage of different kinds of odds. These include Asian Handicap, Over/Unders and plenty more. Best of all is the new Pulse betting feature for the live events where you can bet on the next goal being scored in the next 1, 5 or 10-minute period, and the closer to the end of that period the goal is scored, the greater your winnings! There is something for ACCA fans at Bethard too, as their accumulator boost feature can net you up to 30% in extra profits for a 10-fold coupon. If you like the option of closing out a bet before the event is finished, then cash-out is available at Bethard, making this a flexible and versatile bookmaker. To summarize, Bethard is excellent for football, eSports and niche sports, with very good odds all-round, and specializes in live betting. As long as you don’t mind the lack of horse racing and greyhounds, then we think you will love it at Bethard.
Bethard have an interesting welcome bonus of £50 in free bets (T&C’s apply). To qualify for this offer, you need to be a new UK customer who makes a qualifying deposit of at least £20 (any payment method except Neteller/Skrill). Then, for every £100 you wager on any sports bet, Bethard will give you £5 in free bets, and you can do this process 10 times in total, giving you the possibility of getting that full £50 bonus. If this doesn’t sound like the best welcome offer to you, then you are right, as it is effectively a miserly 5% bonus. What makes this worse is that you need to complete the wagering within 7 days of registration, which is quite an ask for what is effectively £1000 in wagering. If you are a hardcore bonus hunter, you are probably going to pass on this deal. But, that would be a pity, as Bethard have plenty of other interesting promotions on offer for customers who choose to stick around. For instance, while we were reviewing this bookie, we were automatically entered into a £50,000 raffle every time we placed a bet. There was a cashback offer for Nation’s League matches, and a free bet to celebrate the start of the NBA season. Best of all, there was a prediction game for the first round of the 2018 World Cup, where we could test our wits against Bethard’s brand ambassador Zlatan Ibrahimovic. The prize was Zlatan’s Rolex watch. We didn’t win it, unfortunately, but we look forward to seeing what Zlatan-themed promotion that Bethard come up with next! Finally, Bethard’s Pulse Bet and ACCA Profit boost of up to 30% are both decent promotions. The ACCA boost might not be the biggest headline number out there, but once you bear in mind that you only need a 10-fold accumulator to get the 30%, then this profit boost is actually a great deal. In summary, Bethard’s current welcome offer is pretty stingy, but if you can look past that, then you are going to love Bethard, as they have some of the best ongoing promotions around these days. T&Cs Apply. Read More.
Bethard are available via email and 24/7 live chat. There is no telephone number to call, but the customer support staff were friendly, helpful and efficient, with response times measured in seconds, not minutes, so we have no complaints. The banking options at Bethard are a little bit limited, with VISA and Mastercard credit and debit cards, as well as Neteller/Skrill and Paysafe card on offer. Bethard hold a licence from the UK Gambling Commission, so you can rest easy knowing that this is a trusted, regulated bookie. Our verdict on Bethard: We highly recommend this bookmaker for any UK customer who wants the very best odds on the Premier League and who wishes to experience the thrill of pulse betting. eSports fans and Zlatan-worshippers should also sign up with Bethard. If any of that sounds like you, then click the PLAY NOW button to sign up with this bookmakers and start enjoying £50 in free bets!
Minimum Deposit: € 10

Reviewer: Top 10 Sports Bookies
Review Date: 11.03.2018
Reviewed Item: Bethard
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