Bethard offers a bonus of up to £50 for new UK customers (T&C’s apply). We will look at this welcome offer in greater detail below, but first let’s look more closely into this new face on the UK sportsbook market. Like many new bookies which have come on the scene in the last few years, Bethard are Scandinavian-owned and based in Malta. The website opened back in 2015 offering a sportsbook and casino, focused on the Scandinavian markets. At the end of 2017, Bethard gained a licence from the UKGC to operate in Britain, where they quickly gained a reputation amongst savvy punters for their excellent odds on football. But Bethard really showed they mean business in May 2018, when the signed Sweden and ex-Manchester United superstar Zlatan Ibrahimovic as brand ambassador. Many bookmakers had been courting Zlatan for years, so for him to pick Bethard was a major coup. Why did he choose this bookmaker over all the others? Well, it seems that the Bethard founders came from the same city as Zlatan – Malmo in Sweden – and this is what led to him signing on the dotted line. Now, Zlatan is the face of Bethard, and his steely image beams down on you from the homepage and many other sub-pages of the Bethard website, cheering you on at all times. The website itself has an exciting black-and-yellow colour scheme and is easy to navigate on both desktop and mobile. Live Betting has its own dedicated section, as does virtual sports, and the quick links at the top of each menu mean you won’t have to scroll too far to bet on any event. In terms of odds, we consistently found that Bethard beat the big-name bookies, especially in Premier League football, so we recommend having an account with this bookmaker and double-check with them whenever you want to find the best available odds. Overall, we recommend Bethard to any UK football fan looking for the best odds. Click the Play Now button below to access all the great features at this bookmaker and enjoy the bonus of up to £50!
Up to €50 Bonus
No Wagering Requirement!